Meet Pierre laborde: How TikTok put his work on Everyone’s Radar !
Meet Pierre Laborde, the Haitian-born New York designer creating handcrafted luxury bags. Learn how TikTok helped turn his unique drop-shaped handbags into a viral sensation, highlighting artisanal craftsmanship, vibrant colors, and independent luxury !
Crédits: @rentviagiulia on tiktok
If there’s one thing TikTok does better than anything else, it’s turning quiet, talented people into cultural moments overnight. That’s exactly what happened with Pierre Laborde. His bags had been around for a while, loved by the few who knew them, but the platform gave his work a whole new life.
What made his bags go viral? It wasn’t just the colors or the shapes (though, let’s be real, they’re iconic). It was the story behind them. People were obsessed with seeing the process: hands carefully cutting leather, shaping curves, placing the little details that make a Laborde bag feel alive. There’s something about seeing real craft in motion that hits differently on TikTok, it feels honest, rare, and satisfying to watch !
Videos started popping up everywhere. Clips of the drop-shaped bags swinging on shoulders, catching the light, or showing off bold textures like pony hair and lambskin got thousands of comments: “Where do I get this??” “This is insane!!” “Finally, something different.” The algorithm did its thing, and suddenly Pierre wasn’t just a designer, he was a MUST HAVE !!
What’s wild is that TikTok didn’t change what he was doing. His bags are still made by hand, in tiny batches, with care and color and personality. But the platform gave them context: showing the process, showing the craft, showing him. That authenticity is what people crave now, especially Gen Z, who aren’t impressed by logos alone, they want a story, a connection, something that feels real.
Because of TikTok, demand blew up. Waitlists got longer. People started seeing his work not just as bags, but as tiny, wearable pieces of art. And it’s a reminder that in 2025, luxury isn’t just about labels or price tags ! It’s about originality, craft, and the little details that make something feel alive. One viral clip can do more for a designer than a full-page ad ever could.
In short? TikTok didn’t make Pierre Laborde famous. It just gave the world a front-row seat to what he’s been quietly doing all along, making bags that feel human, bold, and unforgettable ! Now i want my own Laborde too !!
Written by Sara GUREWAN
